Sierra Central Credit Union CEO John Cassidy retires

John Cassidy, longtime CEO of Sierra Central Credit Union, has announced that he will retire on January 15, 2022, ending his 22-year career as CEO of Sierra Central Credit Union.

Cassidy was appointed CEO in 2000, which he said was “a remarkable opportunity to lead a team of exceptional employees who have grown assets, members and employees from 17 to 20 branches across Main Street, which serve northern California. Sierra Central, based in Yuba City, Calif., Has $ 1.4 billion in assets and, since 2000, has funded more than $ 4 billion in loans for members of credit unions. Cassidy added, “Most people who are fortunate enough to become CEOs of an organization are only successful through the efforts of engaged, caring and effective employees. He is proud to have worked for an exceptional Board of Directors and alongside a collaborative team of professionals who deliver excellent customer experiences and financial expertise.

After being hired, the board asked Cassidy to establish the Sierra Central brand as the premier local banking institution of choice in Northern California. At the time, the council feared that with the merger of so many local and regional banks, local communities would suffer greatly. With that expectation, Cassidy assembled a team of responsive executives and employees and transformed a struggling financial institution into a recognizable, enduring and powerful brand. “I am extremely proud that Sierra Central has become a vibrant presence in the Northern State, as well as a well-respected corporate citizen. “



Cassidy, who turns 62 this month, will continue to work for charitable causes statewide, as well as regional economic development efforts that improve the quality of life for individuals, families and businesses in the North. California. “I started working as a newspaper delivery boy at the age of eight in San Francisco, so I’m ready to finally slow down a bit to spend some quality time with our two grandchildren, travel with my wife and work. on my golf game as well as my fly fishing skills.

The credit union board of directors has named Sierra Central president Ron Sweeney as Cassidy’s successor. Cassidy and Sweeney have worked together to grow the co-op’s assets into billions over the past 20 years. Cassidy went on to say, “It’s unique for a CEO to last 22 years in any industry, but my leadership team, which was led by our chairman Ron Sweeney, always went out of their way to find ways to ‘bring the best products. , services, technologies and customer experiences to our more than 70,000 member-owners of credit unions; Ron’s 37 years of experience in the credit union industry will provide Sierra Central with world-class expertise and leadership. I am excited about his new adventure and have the utmost confidence that he will continue to develop this business with great success.



Jean Cassidy


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