Floify welcomes Sofia Rossato – GuruFocus.com

BOULDER, Colo., May 26, 2022 (GLOBE NEWSWIRE) — Floifythe mortgage industry’s leading point-of-sale solution and subsidiary of Porch Group, Inc. (“Porch Group”) (PRCH), welcomes Sofia Rossato as President and CEO, and Dan Goldman as Vice President of Sales . Rossato was previously CEO of omnichannel chat platform SnapEngage and brings more than 20 years of leadership experience to Floify, while Goldman was senior vice president of sales at First Integrity Mortgage Services and brings more than 20 years of sales experience at Floify.

Prior to SnapEngage, Rossato was chief operating officer of the information division at Markit, at the time a $17 billion financial information company. Rossato has also held senior positions at Wall Street On Demand. Under Rossato’s leadership, this FinTech startup grew four hundred people and thirteen times its revenue before being acquired by Goldman Sachs. Rossato grew up in Argentina and Miami and holds a bachelor’s degree with honors from the University of Pennsylvania. Rossato will oversee all operations, growth and performance of Floify on behalf of Porch Group.

“I’m thrilled to join the Floify team,” said Rossato. “Floify is a pioneer in mortgage automation, and now, together with Porch Group, we look forward to creating the next generation of unified experiences for lenders and borrowers.”

Prior to his tenure at First Integrity Mortgage Services, Goldman was the National Sales Leader and Interim CEO of Lenders One Mortgage Cooperative, a national alliance of leading mortgage bankers, correspondent lenders and providers of mortgage products and services. Additionally, Goldman has held senior positions at Pacific Union Financial, Metlife Home Loans, Aurora Loan Services/Lehman Brothers and similar companies in the mortgage and housing industries. Goldman holds a bachelor’s degree in business management from National Louis University. Goldman will be responsible for leading all sales development efforts.

“Sofia and Dan’s background and experiences in growing leading mortgage and technology companies will complement Porch Group, Inc.’s core service offerings for the housing industry,” said the Vice President and General Manager. of the Joshua Steffan group. “We are thrilled to have these two talented professionals join our organization and support our efforts to improve the home buying process for lenders and borrowers.”

About Floify
Floify is a digital mortgage automation and point-of-sale solution that streamlines the loan origination process by providing a secure application, communication and document portal between lenders, borrowers, referral partners and the other parties involved in the mortgage loan. Lenders use Floify to collect and verify borrower documents, track loan progress, communicate with borrowers and real estate agents, and close loans faster. Floify is based in Boulder, Colorado. For more information, visit the company’s website at floify.com or on social media at Facebook, LinkedIn Where Twitter.

Media Contact

Robert Martin
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